Breast milk is the baby’s first and most important food, containing essential nutrients and helping to protect against infections and allergies. For babies who, for some reason, cannot receive their mother’s breast milk, Põnn has created a follow-on milk powder.
The buyers of follow-on milk powders are parents and babies are the consumers. But both groups share a common desire – they want to continue. The child with eating and the parent with feeding. This is how the follow-on milk powder campaign was born, with a focus on continuing together.