A packaging faceflift that gave new life to an iconic icy beer that has stayed unchanged for 8 years. Saku On Ice encourages a carefree, laid-back and unrestrained world of thought that has over time become synonymous with the icy cold beer. That’s why we refreshed the look of the products with an abstract pattern that gives the bottles even more life and feeling compared to the previous photorealistic look it had. Let’s welcome Saku On Ice to a new era!