One month in the field of media is quite a looooong time, so we made the campaign multylayered, just like a proper kebab wrap should be. To achieve this, we took tempting food pictures that could have been devoured right there on the street. Then, when the rumbling in the stomach became particularly intense in the cityscape, we came in with a second wave to say one thing – at Terminal, you can actually eat the wrap on the spot, and it tastes better than in the picture. Since we were already doing the photoshoot, we also took tempting appetite-inducing pictures of other dishes.
